Social Media provides the way people share ideas, content, thoughts, and relationship online. Social media differs from so-called "mainstream media" anyone can create, comment on, add social media content. Text, audio, video, images, and comments. Blogs, wikis, photo sharing, etc. (p. 38)
4 Uses of Blogs for Marketing and PR
1. Easily monitor--what people say about you, market you who you sell to, organization, and products
2. Participate in conversations by commenting on blogs
3. Work with bloggers who write about you industry, company, or products
4. Share those conversations by creating and writing your own blog
Barack Obama, our 44th President, had a successful "new marketer" in history. We need to study his campaign tactics to adapt ideas for business.
*Digital tools and technologies
*55% adults, 74% Internet users (Smith's report)
*45% wired Americans watched videos online politics/election. Young adults 18-29 years old watched online political videos this election cycle.
*33% Internet users shared digital political content with others
*52% social networking profile used their social network site for political purposes
^focus on buyers personas
^don't underestimate the importance of social media and new rules of marketing and PR
^clearly and simply articulate what you want people to believe
^don't obsess over the competition
^put your fans first
^don't interrupt your buyers
^negativity doesn't sell
^get your customers to talk about you
^take time for your family
Stick to your Plan: on the Web, you are what you publish.
(p. 135-139, author paraphrased)
Derived from New Rules of Marketing and PR by David Meermon Scott.